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ROLE:

DESIGN DIRECTION & BRANDING. MARKETING MESSAGING, ILLUSTRATION, AND WEBSITE DEVELOPMENT: WORDPRESS.

DATE:

MAY 2018

MY INTERNAL IMAGE 

WEBSITE REBRAND

WOMEN’S COACHING WEBSITE

WEBSITE BRANDING: WHAT IS MY INTERNAL IMAGE?

CRAIG NIELSON IS A WOMEN’S EMPOWERMENT COACH AND IS PASSIONATE ABOUT HELPING WOMEN BUILD THEIR CONFIDENCE.

MY CHALLENGE: 

TO TURN AN OLDER WEBSITE INTO A DESIGN THAT WOULD ATTRACT YOUNGER WOMEN. THE OLD WEBSITE LACKED GOOD BRANDING AND THE COLORS AND LAYOUT DIDN’T REFLECT THE MESSAGE

PROJECT SUMMARY:

TO REBRAND AND TO DESIGN A NEW WEBSITE THAT ATTRACTED WOMEN IN THEIR 20S AND 30S. THE OLD WEBSITE LOOKED MORE LIKE A VACATION RENTAL WITH THE HEADER IMAGE LOOKING OUT OF PLACE AND ALL OF THE STOCK IMAGES WERE SUPER OUT DATED. AND THE LOGO NEEDED SOME HELP BECAUSE IT DIDN’T REALLY SPEAK TO POTENTIAL CLIENTS VISITING THE SITE.

RESEARCH:

MANY SELF-HELP AND COACHING WEBSITES USE THIS LONG FORMAT TYPE OF WEBSITE, BECAUSE MOST PEOPLE ARE ON THEIR MOBILE DEVICE, I WANTED TO DESIGN A SITE THAT PEOPLE CAN LOOK UP ON THEIR PHONES OR TABLET AND STILL LOOK GOOD ON A DESKTOP.

PERSONA: WHO IS THE IDEAL USER?

WOMEN IN THEIR EARLY 20S AND 30S DEALING WITH EMOTIONAL ISSUES CENTERING AROUND NEGATIVE SELF DOUBT.

FINAL WEBSITE: DESIGN AND UX 

THIS PROJECT WAS MY IDEAL PROJECT! I REALLY LOVED WORKING WITH CRAIG, HE IS SUCH AN INSPIRATION AND WAS REALLY OPEN TO ALL OF MY DESIGN IDEAS! I OPTED FOR A CLEANER PALETTE WITH BLACK, PINK AND RED. ALL COLORS THAT WOULD APPEAL TO YOUNG WOMEN. I ALSO DESIGNED A NEW LOGO FOR HIS COMPANY THAT HE CAN USE ON ALL OF HIS PRINTED MATERIAL AND WEB/SOCIAL MEDIA ACCOUNTS. THE IDEA BEHIND THE LOGO CAME FROM LOOKING AT YOURSELF THROUGH A MIRROR AND SEEING PAST THE FACADE AND LOOKING WITHIN (INTERNALLY) WHICH IS ESSENTIALLY WHAT CRAIG’S PRACTICE IS ABOUT. VISIT MY INTERNAL IMAGE SITE

OLD WEBSITE

INITIAL SKETCH

LOGO VARIATIONS

FINAL LOGO

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